What's Included When Your Premium Account Goes Live (Premium vs. Basic)

What This Is

BRS has two account tiers: Basic and Premium.

Both use the exact same core rental system:

• Same booking system
• Same inventory management
• Same payments
• Same orders and quotes
• Same website structure

Premium does not change how your rental operation works internally.

Premium adds:

• Marketing tools
• Automation tools
• Customer follow-up systems
• Lead recovery tools
• Communication features
• Conversion optimization features

Basic helps you run the business.

Premium helps you grow it.

Plan Comparison

What Premium Adds

Premium is designed to help you:

• Recover lost bookings
• Increase average order value
• Generate repeat customers
• Improve communication
• Save administrative time
• Convert more visitors into paying customers

It does this through automation and follow-up tools.

Abandoned Cart Emails

When someone adds items to their cart but leaves before booking, Premium automatically:

• Sends reminder emails
• Encourages them to return and finish checkout
• Alerts you so you can personally follow up

Most abandoned carts are not lost customers. People often:

• Get distracted
• Need to ask a spouse
• Compare options
• Forget to come back

Recovering even a small percentage of abandoned carts can add significant revenue over time.

Referral Rewards

After an event, Premium automatically emails customers asking them to refer friends.

Referrals are some of the highest-converting leads because trust already exists.

Most operators intend to ask for referrals consistently but never do it reliably. Premium automates the process for every customer.

Upsell Emails

Before an event, Premium automatically suggests add-ons based on the customer’s order.

Examples:

• Tables
• Chairs
• Concessions
• Generators
• Extra rental time
• Delivery upgrades

The customer already plans to spend money and is actively organizing the event, making upsells much easier to convert.

Popup Follow-Up Sequences

Premium includes lead capture popups on your website.

When someone enters their information, Premium can automatically:

• Send follow-up emails
• Deliver offers or reminders
• Encourage them to complete a booking

Without follow-up, most popup leads go cold quickly.

Newsletter Campaigns

Premium includes built-in email campaigns inside BRS.

You can send:

• Promotions
• Holiday announcements
• New inventory updates
• Weather notices
• Last-minute openings

This can replace separate email platforms like:

• Mailchimp
• Constant Contact

SMS Messaging

Premium includes both manual and automated text messaging.

SMS Broadcasts

Send texts for:

• Flash sales
• Weekend openings
• Weather delays
• Important announcements

Text messages are usually seen much faster than emails.

Segmented SMS

Send targeted messages to specific customer groups:

• Repeat customers
• Recent customers
• Seasonal customers

This improves engagement and avoids over-messaging everyone.

Automated SMS Workflows

Premium can automatically send texts for:

• Delivery reminders
• “Driver is on the way” updates
• Review requests
• New booking alerts

These automations improve communication and reduce manual work.

Chat Widget

Premium includes a chat widget on your website that helps capture high-intent leads before they leave.

Customers can quickly submit their information and request a callback when they have questions about:

• Pricing
• Delivery
• Availability
• Setup requirements
• Product recommendations

As soon as a request is submitted, BRS sends you an instant text notification with the customer’s contact information so you can follow up directly.

This helps convert more visitors into bookings by giving potential customers an easy way to connect with you at the exact moment they are considering placing an order.

SEO Tools

Premium includes SEO configuration tools to improve visibility in:

• Google search results
• Local searches
• Rental-related searches

SEO takes time, but it helps increase long-term organic traffic and bookings.

Google Maps Route Optimization

Premium includes a built-in Route Planner powered by:

• Google Maps

The Route Planner helps organize busy delivery days by allowing you to:

• View deliveries and pickups on a map
• Assign orders to trucks
• Rearrange stops
• Group nearby orders together
• Generate load sheets
• Send routes directly to drivers by text

Drivers can access their route from their phone and:

• View order details
• Call or text customers
• Mark orders as delivered
• See delivery instructions and route notes

You can also add operational notes for each truck, such as:

• Setup instructions
• Sandbags or stake counts
• Extra equipment needed
• Special delivery notes

This helps reduce:

• Drive time
• Fuel costs
• Routing mistakes
• Late arrivals
• Forgotten equipment

For busy weekends and multi-truck operations, the Route Planner can save significant time while improving delivery organization and communication across the entire crew.

What Does NOT Change

Premium does not:

• Change how payments process
• Change booking workflows
• Change inventory behavior
• Change pricing logic
• Change your dashboard layout
• Fix operational or setup problems

Your core rental system stays the same.

Premium adds tools around the system to improve marketing, automation, and customer conversion.

When Premium Activates

After upgrading:

• Features appear automatically
• Automation tools become available immediately
• No rebuild or migration is required
• Your existing website and bookings stay intact

Simple Way to Think About It

Basic = Running the business

Premium = Growing the business

Example:

• Basic lets customers book your rentals
• Premium helps more customers find your site, complete bookings, respond to follow-ups, and spend more per order

Why This Matters

Premium is designed to improve:

• Lead recovery
• Customer follow-up
• Upsells
• Reviews
• Repeat business
• Communication
• Conversion rates