How to Customize Your Website Branding and Appearance

What This Is

The Appearance section allows you to customize the look and feel of your BRS website.


From here, you can:

  • Upload your logo
  • Set your brand colors
  • Choose your website font
  • Upload your favicon
  • Customize category display settings
  • Update call-to-action button text

These settings help make your website match your brand and create a more professional experience for customers.


How to Access Appearance Settings

  • Go to Website → Appearance

This section contains all available branding and design options for your website.


Website Templates

Currently, the available website template is:

  • Birthday Blast

Additional website templates are being deployed every month and all four should be available starting August 2026.


Choosing a Color Preset

BRS includes several pre-built color themes that can be applied instantly.

Available presets include:

  • Classic Party
  • Superhero
  • Princess Party
  • Glow Party

To use a preset, simply select it from the Color Preset section.


Creating Custom Brand Colors

If you want to use your own colors instead of a preset:

  1. Scroll to the Color Preset section

  2. Enable the Custom Colors toggle

  3. Adjust your colors as needed

You can customize:

  • Primary Color
  • Secondary Accent Color
  • Accent / CTA Color
  • Page Background Color
  • Header Background Color

Colors can be entered using:

  • Color codes (HEX values)

  • The built-in color picker

This allows you to match your website to your existing branding.


Choosing a Font Style

The Font Preset section allows you to change the typography used throughout your website.

Available font presets include:

  • Friendly Modern
  • Superhero
  • Playful Round
  • Glow Party

Select the option that best matches your brand style.


Uploading Your Brand Assets

The Brand Basics section contains your logo and icon settings.

Site Logo

Your Site Logo appears throughout your website and is typically the primary version of your business logo.

Recommended format:

  • PNG
  • SVG

A transparent background is strongly recommended for the best appearance.


Invoice Logo

The Invoice Logo appears on:

  • Quotes
  • Invoices

Many businesses use a darker version of their logo for invoices to ensure it prints clearly.


Favicon

A favicon is the small icon displayed in browser tabs.

Recommended size:

  • 32 × 32 pixels or larger

Using a favicon helps reinforce your branding and makes your website easier to identify when multiple browser tabs are open.


Advanced Appearance Settings

The Advanced section provides additional customization options.

Logo Size

Adjust how large your logo appears on the website.


Categories Per Row

Control how many categories display in each row.

This can affect:

  • Website layout
  • Mobile responsiveness
  • Customer browsing experience

Category Image Style

Customize how category images are displayed throughout the site.


Category CTA Text

Customize the call-to-action text shown on category sections.

Examples:

  • View Products
  • Shop Now
  • Browse Inventory

Primary Button (CTA) Text

Customize the text used on your website's primary action buttons.

Examples:

  • Book Now
  • Reserve Today
  • Get Started

Saving Your Changes

Once you have finished customizing your website:

  • Click Save Changes

Your updates will then be applied to your website.


Best Practices

Keep Branding Consistent

Use the same:

  • Logo
  • Colors
  • Fonts

across your website, social media pages, invoices, and marketing materials.


Use High-Quality Logos

Blurry or low-resolution logos can make a website appear less professional.

Whenever possible:

  • Use SVG files
  • Use transparent PNG files
  • Avoid screenshots of logos

Don't Overuse Colors

Many websites perform best with:

  • One primary color
  • One accent color
  • Neutral backgrounds

Too many competing colors can make the site feel cluttered.


Important Notes

Appearance settings affect the visual presentation of your website only.

They do not:

  • Change products
  • Affect pricing
  • Modify inventory
  • Impact existing bookings

Changes can be updated at any time as your branding evolves.


Additional Recommendations

Before making major branding changes, consider reviewing your website as a customer would.

A clean logo, readable fonts, consistent colors, and clear call-to-action buttons often have a greater impact on conversions than complex design changes.

Your branding should help customers quickly understand who you are, what you offer, and how to book.