Understanding the BRS Text Messaging System (Premium Feature)

What This Is

The BRS Text Messaging System is a premium feature that allows you to:

  • Automatically text customers
  • Receive business alerts by text
  • Send marketing campaigns
  • Manage customer communication in one place

The system is designed to help increase customer engagement, reduce missed communication, improve follow-ups, and automate common messaging tasks.

Customer Texts

Customer Texts are automated text templates sent to customers or potential customers based on specific actions or order events.

These templates are fully customizable, allowing you to edit the messaging, wording, and communication style to match your business.

Messages automatically personalize themselves using customer information, order status, delivery timing, and other booking details.


Available Automated Customer Texts

Order Confirmation

Automatically sent when a customer places a new order.

Typically used to:

  • Confirm the booking was received
  • Reassure the customer
  • Provide basic order details

Delivery Reminder

Sent before scheduled deliveries.

Typically used to:

  • Remind customers about upcoming delivery times
  • Help reduce setup delays
  • Prepare customers before arrival

Google Review Request

Sent after completed bookings.

Typically used to:

  • Request customer reviews
  • Improve online reputation
  • Increase Google Business Profile activity

Strong review collection directly impacts local SEO and customer trust.

See: Understanding Local SEO and What Affects Your Google Rankings


Abandoned Checkout Reminder

Sent to customers who added items to their cart but did not complete checkout.

Typically used to:

  • Recover abandoned bookings
  • Remind customers about unfinished orders
  • Increase conversion rates

Order On The Way

Sent when deliveries are heading to the customer.

Typically used to:

  • Provide live delivery updates
  • Reduce customer uncertainty
  • Improve delivery communication

Order Delivered

Sent after the order has been delivered successfully.

Typically used to:

  • Confirm delivery completion
  • Create a professional customer experience
  • Trigger post-delivery communication

Add-On Upsell

Suggests additional rental items related to what the customer already booked.

Typically used to:

  • Increase average order value
  • Recommend complementary products
  • Improve upsell opportunities

Example:

Suggesting generators, tables, chairs, or concessions alongside inflatable rentals.

Your Texts

Your Texts are automated system notifications sent to you or your staff.

These are internal business alerts rather than customer-facing messages.

Available Internal Alerts

New Order Alert

Notifies you when a new order is placed.

Useful for:

  • Fast response times
  • Immediate booking awareness
  • Operational scheduling

Abandoned Checkout Alert

Notifies you when a customer abandons checkout.

Useful for:

  • Following up manually
  • Recovering potential lost sales
  • Identifying customer friction during checkout

Send Campaign

Send Campaign allows you to manually send text campaigns to customers.

Unlike automated templates, campaign texts are fully customizable.

This feature is commonly used for:

  • Promotions
  • Holiday specials
  • Seasonal discounts
  • Slow-season marketing
  • Repeat customer outreach
  • Event announcements

Recipient Targeting

Campaigns can target customers based on booking history and customer activity.

Examples include:

  • Customers who booked around this time last year
  • Repeat customers
  • Customers who booked within the last 12 months

You can also manually select recipients.

When clicking Select Recipients, BRS will display customer names and contact information already saved in your account.

See: How to Upload Customer Contacts into BRS


Sending Options

There are two ways to send campaigns:


Send Immediately

Launch the campaign instantly.

Best for:

  • Flash promotions
  • Last-minute availability
  • Time-sensitive announcements

Schedule for Later

Schedule campaigns for future dates and times.

Best for:

  • Holiday campaigns
  • Seasonal promotions
  • Planned marketing pushes
  • Recurring reminders

Examples:

  • Christmas promotions
  • Memorial Day sales
  • Summer booking reminders

Inbox

The Inbox stores incoming text conversations and received customer messages.

This helps centralize communication and makes it easier to review customer interactions later.

Campaign History

Campaign History displays previously sent campaigns.

From this section, you can:

  • Review past campaigns
  • Track previous messaging activity
  • Launch a new campaign
  • Access the Inbox

Important Notes

Automated texting is powerful, but overusing it can hurt customer trust.

Too many texts can:

  • Increase opt-outs
  • Annoy customers
  • Reduce engagement rates
  • Make marketing messages less effective

Businesses that send fewer, more relevant messages usually perform better long term than businesses constantly blasting promotions.


Best Practices

Good text campaigns are:

  • Short
  • Clear
  • Time-sensitive
  • Relevant
  • Action-oriented

Avoid:

  • Excessive texting
  • Long paragraphs
  • Spam-like messaging
  • Sending campaigns too frequently

The goal is communication that feels useful, not intrusive.