How to Set Up a Business Email Address on Your Domain

What This Is

A business email is an email address that uses your own domain — for example, info@yourcompany.com instead of yourcompany@gmail.com. To get one, you have to purchase it from an email provider — BRS does not include business email hosting with your subscription.

This article walks you through what to buy, where to buy it, what it costs, and why it matters.


Why You Need a Business Email

A business email isn't a vanity upgrade. It directly affects your business in four ways:

1. Email Deliverability (Spam Folders)

When your booking confirmations, invoices, and follow-up emails are sent from your own domain instead of a generic BRS or Gmail address, they're far less likely to land in customer spam folders. Spam-filtered confirmations are one of the most common causes of "the customer says they didn't get a confirmation" complaints.

2. Customer Trust and Professionalism

info@orchardlakebouncehouses.com looks like a real business. orchardlakebouncehouses123@gmail.com looks like a side hustle. Customers spend more money with businesses that look established.

3. Sending Limits for Email Campaigns (The Big One)

This is the most important reason. Free Gmail and Yahoo accounts have strict daily sending limits. As a rough rule, you should not send more than 50 emails per day from a free Gmail or Yahoo account before risking serious damage to your sender reputation — emails start landing in spam, your account can get temporarily suspended, and recovery can take weeks.

For comparison:

  • Gmail (free): Soft limit around 50/day for marketing-style emails before reputation damage
  • Google Workspace (paid): 2,000 emails/day
  • Microsoft 365 (paid): 10,000 emails/day
  • Zoho Mail (paid): Up to 1,000/day depending on plan

If you ever want to send a newsletter, a seasonal promo blast, or any kind of email campaign to your customer list, you need a paid business email. Free providers will throttle or block you.

4. Required for BRS Premium Email Campaigns

To send newsletter campaigns, promotional blasts, or any marketing email through BRS Premium features, you need a verified business email on your own domain. The system will not send these campaigns from a free Gmail or Yahoo address — both for deliverability reasons and to protect your sender reputation. You can see this status in Website → General → Analytics & Tracking under "Newsletter Sending Status."


Where to Buy a Business Email

Easiest Option — Buy It Through Your Domain Registrar

Most domain registrars (GoDaddy, Namecheap, Google Domains, IONOS, etc.) sell business email as an add-on to your existing domain. The DNS is already configured, so setup is the simplest possible path. Typical cost: $1 to $7 per mailbox per month depending on the registrar.

Google Workspace (recommended for most operators)

  • info@yourcompany.com runs on Gmail's interface and infrastructure
  • $7/month per user (Business Starter plan, as of 2026)
  • Includes 30GB storage, Google Calendar, Google Docs, etc.
  • Sign up: workspace.google.com

Microsoft 365 Business

  • info@yourcompany.com runs on Outlook
  • $6/month per user (Business Basic plan, as of 2026)
  • Includes Word, Excel, OneDrive, Teams
  • Sign up: microsoft.com/microsoft-365/business

Zoho Mail (cheapest paid option)

  • $1/month per user (Mail Lite plan, as of 2026)
  • Includes a free 5-user plan for very small businesses (limited features)
  • Sign up: zoho.com/mail

IONOS / GoDaddy / Namecheap Email

  • Typically $1 to $5 per user per month
  • Simplest if you already have your domain with them
  • Less full-featured than Google or Microsoft but perfectly functional for sending and receiving

How to Pick

For most rental operators:

  • If you already use Gmail and don't want to change interfaces: Get Google Workspace ($7/mo). Same Gmail app, same interface, just at your domain.
  • If you already use Outlook: Get Microsoft 365 ($6/mo).
  • If you want the absolute cheapest professional option: Get Zoho Mail ($1/mo).
  • If your domain registrar offers email as an add-on: That's the simplest setup path.

Once You Have a Business Email

Once your business email is purchased and active:

  1. Test that you can send and receive email at info@yourcompany.com (or whatever address you chose)
  2. Verify your domain in BRS so the system can send confirmation emails and Premium newsletter campaigns from your domain. See How to Verify Your Domain for Newsletter & System Emails
  3. Update your BRS contact information, email signature, and any saved templates to reflect your new address

Still Seeing Confirmation Emails Land in Spam?

Even with a verified business email, some customers may occasionally see confirmations in their spam folder — especially if your sending reputation is still building. See Confirmation Emails Going to Customer Spam for quick fixes and long-term solutions.


What BRS Does and Does Not Do

To be clear about what's included:

  • BRS does not sell or host business email. You need to purchase email separately from one of the providers above.
  • BRS does not have access to your email inbox. Your email runs entirely on your own provider's servers.
  • BRS does configure the sending side — once you have a verified business email on your domain, BRS connects it so emails sent through the system (confirmations, campaigns, etc.) come from your domain address.