How to Increase Revenue with BRS

What This Is

Growing revenue comes down to two things:

  • Getting more qualified visitors to your website.
  • Converting more of those visitors into paying customers.

Many rental companies focus on only one side of the equation. Some spend money on advertising but fail to convert website visitors into bookings. Others optimize their website but never invest in bringing new traffic to it.

The most successful businesses work on both.

BRS includes tools designed to help you attract more visitors, recover lost bookings, increase average order value, generate repeat business, and improve overall conversion rates.

This article covers the most important revenue-driving strategies available within BRS, starting with how to maximize the traffic you already have and then how to generate more traffic to your website.


Step 1: Optimize the Traffic You Already Have

Before spending time or money trying to get more website visitors, make sure you're maximizing conversions from the traffic you already receive.

A website receiving 1,000 visitors per month that converts at 5% will generate significantly more revenue than a website receiving the same traffic but converting at only 2%.

The easiest gains often come from improving conversion rates first.


Use Website Popups

Website Popups help capture customer attention and encourage action.

Common uses include:

  • Promoting discounts
  • Highlighting seasonal specials
  • Advertising new inventory
  • Collecting leads
  • Displaying limited-time offers

A well-configured popup can increase conversions by presenting the right message at the right time.

See: How to Add and Manage Email Popups (Premium Feature)


Questions to Ask

  • Are popups enabled?
  • Are they offering something valuable?
  • Are they appearing at the right time?

Enable Suggested Add-Ons

Suggested Add-Ons help increase the value of every booking.

Instead of requiring customers to search for complementary items, BRS automatically recommends products that pair well together.

Examples:

  • Tables with tents
  • Generators with inflatables
  • Concessions with bounce houses
  • Chairs with tables

Even small add-ons can significantly increase average order value over time.


Questions to Ask

  • Do your products have suggested add-ons configured?
  • Are you recommending products customers commonly rent together?
  • Are high-margin add-ons being promoted?

See: How to Edit Product Information in BRS


Turn On Abandoned Checkout Messages

Not every customer completes checkout on their first visit.

Some customers:

  • Get distracted
  • Compare pricing
  • Need approval from a spouse or organization
  • Simply forget to finish booking

Abandoned Checkout Emails and Texts automatically remind customers about their unfinished booking.

These reminders are often one of the highest-return marketing tools available because they target people who have already shown intent to book.


Questions to Ask

  • Are abandoned checkout emails enabled?
  • Are abandoned checkout texts enabled?
  • Are both customer and owner notifications activated?

See: Understanding Abandoned Checkout Notifications


Use Post-Booking Upsell Emails

A customer who has already booked is often more likely to purchase additional products.

Upsell Emails can help increase order value by recommending:

  • Additional rental items
  • Popular accessories
  • Event upgrades
  • Premium options

Examples:

  • Adding concessions to a bounce house rental
  • Adding extra tables and chairs
  • Upgrading to larger equipment

Increasing the average booking value is often easier than finding entirely new customers.


Automate Follow-Up Campaigns

Repeat customers are typically less expensive to acquire than new customers.

BRS Premium includes marketing tools that allow you to stay connected with past customers.

Examples include:

  • Holiday promotions
  • Seasonal specials
  • Anniversary campaigns
  • Repeat customer offers

Many customers simply need a reminder that your business exists.


Request More Reviews

Reviews directly impact customer trust.

Businesses with more positive reviews often see higher conversion rates because customers feel more confident booking.

BRS can automatically send review requests after completed bookings.

Benefits include:

  • More Google reviews
  • Increased trust
  • Better local search visibility
  • Improved conversion rates

Questions to Ask

  • Are Google Review Requests enabled?
  • Are customers receiving review invitations after events?

Step 2: Increase Website Traffic

Even the best website cannot generate bookings if nobody visits it.

Once your conversion tools are configured, the next step is bringing more potential customers to your website.

Most successful rental companies use a combination of:

  • Google Ads
  • SEO
  • Google Business Profile
  • Social Media
  • Repeat Customer Marketing
  • Referrals

Run Google Ads

Google Ads is often the fastest way to generate new bookings because your business appears when customers are actively searching for rentals.

Examples:

  • Bounce house rentals near me
  • Water slide rentals
  • Tent rentals
  • Party rentals

Unlike social media advertising, Google Ads targets customers who already have buying intent.

Many rental businesses see their highest-quality leads come from Google Search ads.


Tips

  • Send traffic to specific product pages, not just your homepage.
  • Focus on your highest-margin inventory.
  • Track conversions so you know which ads generate bookings.
  • Start with a small budget and scale based on results.

Optimize Your Google Business Profile

Your Google Business Profile is one of the most important local marketing tools available.

A complete profile can help your business appear in:

  • Google Search
  • Google Maps
  • Local Pack Results

Make sure your profile includes:

  • Business description
  • Phone number
  • Website link
  • Service areas
  • Business hours
  • Photos
  • Reviews

Businesses with active profiles and strong reviews often receive significantly more local traffic.


Collect More Google Reviews

Reviews influence both:

  • Search visibility
  • Customer trust

Customers are more likely to book from a company with 100 reviews than one with 5 reviews.

Review requests should be part of your normal workflow.


Create Helpful Website Content

Many businesses only have product pages.

However, Google often rewards websites that provide useful information.

Examples:

  • Party planning tips
  • Event checklists
  • Safety information
  • Setup requirements

This type of content can attract visitors who may eventually become customers.


Expand Your Service Areas

If you deliver to multiple cities, make sure those cities are listed in your SEO settings.

BRS allows you to configure service areas to help search engines better understand where your business operates.

Examples:

  • Dallas
  • Fort Worth
  • Arlington
  • Plano

The more accurately your service areas are defined, the easier it is for search engines to associate your business with local searches.

See: Understanding SEO Settings


Use Social Media Consistently

Social media is typically better for awareness than immediate bookings.

However, it can still generate traffic when used consistently.

Examples:

  • Event setup photos
  • Customer events
  • New inventory announcements
  • Seasonal promotions
  • Video demonstrations

Video content often performs particularly well for inflatables and event rentals.


Send Marketing Campaigns to Past Customers

Previous customers are often your easiest source of future revenue.

Use Email Campaigns and Text Campaigns to promote:

  • Holiday specials
  • Seasonal inventory
  • Repeat customer discounts
  • New products

Marketing to existing customers is usually less expensive than acquiring entirely new customers.


Revenue Growth Formula

Most rental companies increase revenue by improving one or more of these areas:

Revenue = Traffic × Conversion Rate × Average Order Value


Traffic

Get more visitors through:

  • Google Ads
  • SEO
  • Google Business Profile
  • Reviews
  • Social Media
  • Referral Programs

Conversion Rate

Convert more visitors into customers through:

  • Popups
  • Abandoned Checkout Recovery
  • Better Product Pages
  • Videos
  • Review Collection

Average Order Value

Increase the size of each booking through:

  • Suggested Add-Ons
  • Upsells
  • Premium Products
  • Additional Services

A business that improves all three areas simultaneously will typically see the largest revenue growth over time.